As many know, India is a very diverse country with lot of languages and states. This in turn lays foundation to very diverse and unique taste and preference in anything and everything in India. This applies to dialect, food, dress and also Paintbrush!
Even though two painting contractors are located in same State of Province, they both might disagree on what a quality brush is. One needs the brush to be light weight. The other may need to have a good corner cutting or high paint pickup. The hard truth is, the definition of a good paintbrush changes every 50km in India. Also since the other aspects like Packaging, Price and Channel of Sales has to be balanced every 50km, it gets very hard for paintbrush brand in India to secure a comfortable spot in the Indian paintbrush market. When the brand is too good and both financial strong enough to feed this shortfalls of peculiar tastes, at the max it can lead only in one State of Province.
In order to have complete presence at least in one state, a Paintbrush brand had to have a minimum of 60 SKUs in wall paintbrush alone. India had 28 States and 8 Union territories. So, hope you can do the math yourself. Then comes Artist brush, Paint rollers and other accessories. This is also a big reason for presence of very few Big paintbrush brands in India. Its like there are many Medium sized Paint brush brands all over India in a feeding frenzy race for the market share making India, a land of indigenous brands for Paintbrush.
